When I started my career, I came up as a part of various companies, in an SEO world we know all too well. With it came reliance on methodologies of scale and mathematical precision – tactically outgain the PageRank flow of your competitor, and you will win the day. We now all know all too well that the math is not so simple anymore, and with it, the same things we once did do not carry the same canvas of fun and enjoyment – simply because they do not work as well.

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