If you are an SEO and you are asking yourself Who the hell is Rand Fishkin, well… I am very worried for your clients and/or your boss. Rand Randfish Fishkin is surely one of the best known personalities in the Search Industry. CEO and Co-Founder of the Web’s most popular SEO Software provider, SEOmoz, Rand is almost a brand by himself (and I am not just thinking about his famous Yellow Pumas).

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