Last week, Google launched its latest feature, the "In-depth articles" block. Like News results or local packs, in-depth articles are a rich SERP element that sits in the left-hand column but doesn't count as a standard, organic result. Here's an example, from a search for "rainforest": We originally spotted in-depth articles in testing as early as July, and as of August 6th the feature officially went live for English queries on Google.

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