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In Content Marketing, 'People Buy on Emotion and Rationalize With Logi marketingprofs.com
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The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, you run the risk of either not providing people the right information or—worse—alienating your audience. The idea that people buy solely on emotion is old-school selling. Continue Reading

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