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'I Am A Brand,' Pathetic Man Says | The Onio theonion.com
in Branding

The pitiful man. SEATTLE—Sad, pathetic local web developer and blogger Phillip Cathin, 34, told reporters today that he sees himself as “a brand.”The pitiful man, who works in development and design at the Seattle-based software company Woot, told reporters he takes time out of every day to “promote and further [his] brand” and to extend his “social and online presence. Continue Reading

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