When it comes to persuasion, email is tricky. I recently stumbled across a blog post by David G. Cohen, a start-up investor, in which he describes the experience of getting a particularly persuasive email, among the 500 (!) emails that grace his inbox per day. The fact that he wanted to write a post about it demonstrates not only the persuasive nature of the email, but the lasting emotional impact it had, so I thought it would make a nice example of persuasion tactics.

3 minute read Continue Reading