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How to Write a Call-to-Action that Converts - with Case Studies
in Conversion Rate Optimization

Spend 50% of your time on the page headline and the rest on what your CTA says… The copy you use in your call-to-action (CTA) is just as important as the shape, size, and color of the button. Even minor changes can have significant impact on your conversion rate. This guide, packed with case studies, examples, and simple optimization principles, will teach you exactly how to write calls-to-action that convert. Continue Reading

4 minute read


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