Over the past few months there have quite a few articles about metrics, which are, of course, a very important topic for startups. Metrics like these can and should drive your startup's development, once you get past the initial part of the hypothesis testing phase. Yet there seems to be a surprising lack of clarity in many people's minds about what kind of metrics are useful, how to make them actionable rather than vanity metrics, how to use them, and when to use them.

5 minute read Continue Reading