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How to Use Google Analytics Advanced Segments
in Analytics

Google Analytics provides powerful but under-advertised features for grouping your visitors into buckets based on features of their visit. If you don't know much about these yet or how to use them, read on. What are Advanced Segments? Google Analytics provides some very intuitive default reports. From simple things like being able to see your total number of monthly visits, to being able to track your conversion rate for each mobile device being used to access your site. Continue Reading

4 minute read


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