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How to Reduce Your Cost Per Conversion by 16 - 80% wordstream.com
in PPC

Quality Score: Is it the be-all-end-all of AdWords metrics, or no big deal? You’ll get a different answer depending on who you ask. Proponents believe Quality Score is a good measure of the health of your account – high scores tend to correlate with lower costs and better results across the board. Continue Reading

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