The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My employer, Transamerican Auto Parts, already took its YouTube marketing strategy seriously as a tool to bring more conversions from web shoppers visiting our site, 4WD.

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