Big data is all the rage right now. If you search Google News for the term, there are 53,5oo thousand results. And that’s just the news. Most of us in Internet marketing aren’t truly working with big data, in the truest sense of the word. However, when we’re investigating things like the competitive landscape for a particular keyword we want to target, we’re definitely working with bigger data sets than your everyday, garden-variety spreadsheet.

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