Keyword research is quite possibly the most important part of SEO. You cannot begin to plan for a campaign unless you know which phrases you are targeting, and you cannot estimate costs and returns from SEO unless you first know who you’re competing against. Getting Started I realize many of you reading this need no introduction to the concept whatsoever, but the goal of this post is to approach keyword research for SEO from it’s roots, and build toward the more technical aspects.

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