The Community For Marketing Professionals
How to develop your online community
in Branding

The emergence of social media platforms, online forums, and company or product blogs has led to a number of consequences for brands, including an opportunity (and compulsion) to embrace new ways to connect with their target audience and a desire to build thriving online communities. The ‘secret sauce’ that gels a community around a brand can be hard to find, but there are certainly a number of principles which can help take the right approach. Continue Reading

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