Thank god. I don't have to be the one to call bullshit this time.
What I like most about this post (besides the fascinating and scalpel-like deconstruction of why the Value of a Like model doesn't work) is the pretty constructive suggestions at the end about how to best move forward. It feels like Olivier put just as much thought and time into this as he did into tearing apart the original article.
It's always harder to create than it is to destroy. And it seems to me the mark of a serious person when they can do both equally well.
That's why i love Olivier Blanchard. He, always, sees and reveals the SM Guru's bullshit.
The best part is his sweeps... I prefer the "(second pass, caffeinated this time)" LOL
I wish he woudl have skipped the "bullshit" part. After the fifth "bullshit" he lost me.
The conversation between Olivier and Dan can be found on Paul Shapiro's blog: Learn About Social Media ROI From a Debate Between @thebrandbuilder and @danzarrella here: http://blog.paulnshapiro.com/debate-value-of-like-zarrella-thebrandbuilder
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