Very important. We think. OkCupid's most popular blogs posts were read by millions of people, and that was excluding existing OkCupid users.  Still, we don't really have any way of measuring the effects, since direct signups from the blog posts were just a few thousand people each.But over the long run, we just kept hearing how everyone *loved* the posts so much, and that it was one of the big reasons they loved the site.

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