..and Christians did a lot of "bad" in the world too, just like Wil. ;) Just kidding. That comment is not fair to Wil, since what he did isn't really bad, or even evil. Since this discussion is purely philosophical let's go for some clarity on the premise presented here. What is "Good SEO" as defined in here? It sounds to me like there is an expectation that Google not be a black box, and be open (like Lucene).
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