Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day!Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer links in 5-point type; don’t spam forums; don’t get 2,000 links with identical anchor text.

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