The Community For Marketing Professionals
How Google gave the spammers all the power – Portent
in SEO

Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day!Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer links in 5-point type; don’t spam forums; don’t get 2,000 links with identical anchor text. Continue Reading

2 minute read


1 comment

Signup to comment
Sort by: Votes (high to low)