Print ASOS is streets ahead of the competition in many aspects of ecommerce, so it’s no surprise that it was quick to see the potential in social media marketing. It has won numerous awards for its social strategy and clocked up millions of fans and followers in the process. I’ve previously looked at how Walmart and Tesco use the major social networks, so thought it would be useful to shift the focus onto one of the world’s most innovative social brands.

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