As you can see from the image, it is really hard to rank organically for competitive search terms in hotel industry, so you should focus on converting that traffic as much as you can.
What is important
First the goals:
You want your visitor to book a room in your hotel
Just one goal? Well, you are not sending expensive PPC traffic for them to awe the interior or to share on the social networks right?
What is not important
Everything else. Continue Reading