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Headline Formulas and the Science Of High-Converting Copywriting copyhackers.com
in Copywriting

Copywriting is NOT an art. Sorry, let me rephrase: Effective copywriting is not an art. It’s a science, first and foremost. As John Caples teaches in Tested Advertising Methods (only $9.64!), copywriting should be approached the same way an engineer approaches the building of a bridge. The same way a surgeon approaches triple bypass surgery. Continue Reading

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