In case you missed it, That Damn Oreo Tweet™ recently won a Cannes Lion. Which puts me in an awkward spot personally I suppose. Now it’s not so much the work itself that makes me angry. I think Oreo does really nice stuff creatively. It’s simple, it’s clever, it’s timely, it’s on-brand, and it almost always fits the medium in which it appears.
2 minute read Continue Reading