At Pubcon Las Vegas on Tuesday (10/16), Google's Matt Cutts announced a new tool to disavow links. After absorbing the news for a day, I have some advice – put down the keyboard and the Red Bull and breathe. Breathe in, breathe out, and then repeat. As Uncle Ben said to Peter Parker, "With great power comes great responsibility, and my rice turns out Perfect Every Time®" – or something like that.

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