Well OK, I’m being a tiny bit dramatic. But Google Shopping could totally and utterly screw you over if:You’re not a major brand with an AdWords rep to spoon feed youYou’re not familiar with how shopping feeds, shopping engines & AdWords worksYou haven’t started thinking about this and you’re an ecommerce retailer currently using Google Shopping feedsThere are some big changes to Google Shopping rolling out in October.

4 minute read Continue Reading