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Google Machine Learning to Trump Backlinks | Rand Fishkin
in SEO

Google’s recent Panda update upset a lot of people, it was the biggest and nastiest update in a couple of years. It literally put some websites out of business. On the surface it seems like just another tweak by Google to improve relevancy, but under the surface something much deeper may be happening, a shift in Google’s fundamental principle on what makes a site rank. Continue Reading

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