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Google AdWords launches Enhanced Campaigns
in PPC

Enhanced Campaigns—Multi-Device Targeting  If running a PPC campaign wasn’t complicated enough with constant upkeep, testing and keyword nuances, Google AdWords now drops what it calls enhanced campaigns. And before you throw in the digital towel, understand that our GannettLocal Paid Media team is excited about the opporunity, but why?  According to Google, “With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, repor… Continue Reading

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