*Note from John: Today’s guest post comes from Ryan McLaughlin, who is the Director of Marketing at Clarity Ventures. He lives in Austin, TX and can be found on Twitter @recalibrate. Back in the spring of 2011 I decided to step away from the boutique internet marketing agency that I co-founded, move to Austin, and join the core team of a growing software company named Clarity Ventures to lead its marketing initiatives.

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