The best kept secret for saving time and improving results in AdWords may very well be AdWords Scripts, a lightweight automation tool that is easier to use than the API but more powerful than the standard interface and the AdWords Editor. As highly as I think of the AdWords UI (I helped build it for 10 years, after all), when I recently started working with accounts of big advertisers, I found myself frustrated at how manual, repetitive, and slow it was to generate custom reports and act on my f…

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