Print In theory inbound marketing leads should be cheaper than paid leads as customers are seeking you out rather than the other way around. But just how much money do you stand to save by increasing your number of inbound leads? In a talk at our Funnel B2B marketing conference HubSpot’s CMO Mike Volpe revealed that his company pays an average of $346 for each paid lead compared to $135 for inbound, a saving of 61%.

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