Generate opt-in leads. Segment your email list. Set up lead nurturing workflows. Draft clear and concise email copy. Check your emails for deliverability. Optimize for plain text and HTML. Geez -- isn't there any fun in email marketing anymore? Well, some email marketing geeks do think all of that's kind of fun ;-) But these less glamorous aspects of email marketing -- though critical to making your campaigns successful -- don't paint the entire picture of what amazing email marketing really is.

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