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Facebook News Feed Retargeting, 500+ Campaigns Analyzed
in Advertising Metrics Social

Download the full report here. Innovative companies disrupt their industries, but the most innovative companies aren’t afraid to disrupt themselves. By adding premium News Feed placement to Facebook Exchange (FBX), that’s exactly what Facebook did. When Facebook launched Facebook Exchange (FBX) in June of last year, it enabled advertisers to execute real-time bidding (RTB) across Facebook’s massive ad inventory (which accounts for nearly 28% of all US display impressions) fo… Continue Reading

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