The number one challenge for Facebook now, I think, is will they be able to get people past the novelty of being able to find photos of their friends before 1995, and into the habit of doing searches with actual commercial intent, something people do not now think of Facebook for.
and the challenge lies in ensuring users continually express Facebook actions. Your friends might be "on Facebook", albeit dormant, but are they Facebooking on and off the site enough to make the feature sufficiently useful?
I like Ken's perspective on it: http://www.youtube.com/watch?v=bzkrJ08-xAw
I don't agree with some of his points, I think its a start to something bigger, you just need to look how they are changing the top half of the site for UX to push search.In due time I can see further integration with Bing Search data, you cant tell me they are not going to try and implement that after further things are implemented. Its not going to happen over night, I can see it in a few months to years.
I agree with you James. I actually think this could potentially be a game changer.
My thinking is that once people start to use search on Facebook, it will be relatively easy for them to incorporate more aspects to their search. What I think is pretty neat is that they've started by targeting certain searches that they KNOW Google has a hard time serving up the best result for.
Interested to see where this goes.
I'm predicting rampant Like inflation on Facebook because of this announcement: http://www.inbound.org/articles/view/facebook-graph-search-search-quality-and-the-meaning-of-like (and I explain why Likes result in terrible friend recommendations anyway.)
Great! Head over to login and use your credentials there