2
Every Customer Experience Is a Brand Moment of Truth | Scott Brinker chiefmartec.com
in UX

The reason why I like Google’s term “ZMOT” — the Zero Moment of Truth — is because I really do visualize that the distance of most prospect’s initial moment-of-truth with a company has collapsed to effectively zero. It’s the distance someone’s finger needs to travel to click (or tap) on a link that holds forth a promise, explicitly or implicitly. Continue Reading

2 minute read

2 upvotes

Get more things like this direct to your inbox.

No comments

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!