Ten years ago, there was no such thing as “social media.” But there was social friendly content (blog posts, video, infographics, etc.) and social networks (we called them forums) and guest posts. There were also plenty of influencers for virtually every niche in existence. Granted, there were a lot fewer of each of these things, and they didn’t get nearly the amount of mainstream press that they do now, but any marketer (particularly of the SEO variety) worth their salt was al…

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