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Don't Like Snake Oil? Stop Buying It! seomoz.org
in Branding

Every few months, some mainstream news outlet runs a piece on how SEOs are just a bunch of “snake oil” salesmen. The implication is clear – we’re the carnival barkers of marketing, promising you #1 on Google and bottling moonshine as magic potions. Cue outraged SEO industry posts until we’re out of breath, wait 6 months, then repeat. Continue Reading

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