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Don't Believe ALL the Hype: Where Inbound Marketing Falls Short blog.marketo.com
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Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. If you want to reach a specific set of contacts – for example, decision makers at a list of target accounts – then inbound won’t let you do so efficiently. Continue Reading

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