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Dollar Shave Club: The Unboxing Experience is F***ING GREAT jonathoncolman.org
in Branding

Introducing Dollar Shave ClubI recently joined the Dollar Shave Club. You may remember their awesome content marketing video that went viral back in March. I loved it — after all, I’m just as susceptible to good branding and content marketing as anyone else. So I joined because it’s inexpensive and because you can quit any time without penalty (low switching costs)… but mostly because this video was just so damn good. Continue Reading

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