Nice work Daylan, good to see you are keeping Next Digital active on the blogging front
Thanks mate. I just hope it changes the minds of a few people that not all SEO is dodgy snake-oil sales.
Thanks for submitting this Max.
I've read this oldie today: http://marketingland.com/internet-marketing-isnt-scam-11713 and had to share yours.
Can't wait to hear some additions and different perspectives when it comes to people sharing their definitions of SEO and this industry. But I've decided to stand strong and protect abused titles (internet marketer, SEO,...) in our industry. Legitimate experts and professionals own the right to be proud of titles in our industries/fields.
I think it's time for all of us to stop avoiding terms like SEO and start protecting them and getting people to respect them by the way of education. Most people in general public don't even know what SEO means and it's time change that in our areas of influence.
I agree with Max on this. There are many out there who give us a bad name, but what we do is not a bad service. I really like that this article divded SEO's into groups. I hope to share this with friends who ask what I do
The sad thing is it is really hard for most clients to know exactly what type of SEO they are getting. Some ask good questions and can dig but I still think many have no idea. The company that provides a cheaper quote with more links and content *usually* end up with the "Lazy SEO" and don't realize it until down the road.
So true! I tried to think of another industry where picking someone's service is that hard (being blindfold as most of these businesses are) and I can't think of a good example. Picking SEO services is tough when you know nothing besides that your site needs to rank higher.
I honestly don't know what can be done outside of our local area or our area of influence. Some sort of education must take place on higher levels. Speaking out against companies and individuals that utilize shady tactics. Articles in major media (but they usually spill dirt on SEO because of these scams and "Lazy SEOs"). Something else... Major push for educating people/businesses about our industry in a realistic light should be taking place.
I don't think the matter is of picking another industry to compare. Its that SEO will Evolve (I like the sound of that) to a point where people will (hopefully) know what type of SEO they are asking for. They won't ask for link building when they need an audit... yet this is what many ppl unwittingly do now b/c there is no dialect for the common person that they would even know about.
It's like now - when we break our leg we don't expect a cardiologist to show up. But the general population I'm sure didn't always have the language to use to refer to different types of doctors.
To find another industry where picking services is hard simply requires stepping back in time, to a time when those industries were as young as SEO now... that's the difference I think.
I bet you like the sound of "Evolving" ;)
You're totally right and let's hope that industry will get... sorry, evolve to that condition :)
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