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Could A Yahoo-Google Deal Emerge? searchengineland.com
in Industry News

Once again, Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. If the performance doesn’t improve, Yahoo might go looking for a new partner, which could include Google. Let’s explore how the deal has continued to falter, quarter-after-quarter, and how the seemingly inevitable failure might lead Yahoo back to one-time partner Google. Continue Reading

12 minute read

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