Posted in Articles By Shaun ThomasThere's one thing all good content marketing campaigns have in common and that's goals. Whether you need more sign-ups to your newsletter, opinions on a survey or cash sales, your content marketing campaign must include goals. How else can you measure the success of your writers and SEO specialists? Goal setting (image source: vfsdigitaldesign) The problem is many people lose sight of the importance of each part of a content marketing campai…

4 minute read Continue Reading