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Competitive Intelligence with Google Analytics and Webmaster Tools
in Analytics

Continuing with my series on using webmaster tool data in your SEO research, one task I do on a regular basis is evaluate keyword performance and leverage that data toward a comprehensive competitive analysis on the keyword level. Why would I do that, you might ask? Snarky reasons aside, competition for the first page of a SERP (Search Engine Results Page) has become fierce — and in some industries downright cutthroat. Continue Reading

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