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Compelling copywriting from National Geographic (without hype)
in Copywriting

I’m on a bit of a swipe file hunt at the moment, and the latest acquisitions are a couple of brilliant pieces of short copy from the National Geographic Society asking me to renew my magazine subscription. Since signing up last year I have happily received a free fleece (one size fits all, sex appeal definitely not included) as well as a variety of impressive knowledge. Continue Reading

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