Great interview, there's a lot of interesting comments and thoughts to take away from that. Really enjoyed it.
Loved it. Especially this:
"But my biggest lesson from direct marketing was how to align my
activities to business outcomes. In a world where only 3-5% of the
people you contact actually buy something, you will lose a lot of money
FAST unless you're laser-focused on business outcomes. I feel like some
self-described 'digital' or 'social' marketers today lose sight of those
What I thought 10,000 Facebook likes automatically doubles your company revenue!!
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