(this is part 1 of a 3 part series on social media manipulation, hopefully.. *) Since industrialisation introduced the need for marketing (when production and necessity were separated) – social proof has long been part of every brand marketer’s armoury. Documented evidence as far back as the 18th century shows early marketing relying on social verification, for example extolling the virtues of the latest wonder ointment by printing success stories from “normal people”…

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