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Building Ties and Stealing Customers – B2B Social Media Monitoring
in Social

There are plenty of guides online about how to use social media for business, and one of the most common points mentioned is social media monitoring: “What are your customers or potential customers saying about you and your competitors?” I’d like to share a real-life example of how we used social media monitoring to gain a new customer from one of our competitors, all from a simple tweet. Continue Reading

3 minute read


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