This isn’t a tactic heavy post. Instead, I want to focus on something more foundational. Effectiveness. Being an effective SEO consultant is about more than knowing SEO and doing the work, it’s about getting things done. Paddy wrote about this in length on his blog. From what I’ve found a lot of this boils down to trust; you need your clients to trust you, or they won’t implement your recommendations and let you try new things like cutting edge link building ideas.

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