At our recent Searchlove conferences, Mat Clayton from Mixcloud gave a tip I really liked. He pointed out that because his company competes with Spotify and others who have installable desktop applications, they need to do extra legwork to stay front-of-mind with their users. One of the ways they thought to do this was by creating a Chrome app (you can get the Mixcloud app here): By placing their brand right on the new tab screen of Chrome, they get a little bit of mind-share ever…

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