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Attribution Modelling - What, Why and How? tecmark.co.uk
in Analytics

Are you attributing your online sales or enquiries to the right marketing channels?If you’re using Google Analytics, you’re probably inclined to say ‘yes.’ I’d be inclined to tell you there’s a substantial chance you’re not.  That is because, by default, Google Analytics only tells us half of a story:According to Google’s data (as shared at the Google@Manchester event on 30th October 2012), around half of online sales are multi-interac… Continue Reading

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