In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying “we’re all content marketers now” have been written and a few articles have been published that express the opposite conviction too, that content marketing is a bit made up as a term, that it’s just old wine in new bo…

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