The Community For Marketing Professionals
10
Amazon, Advertising's Sleeping Giant, to Awaken in 2013 adweek.com
in PPC

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and beyond. Over the past year, Amazon has built a proprietary real-time bidding platform that plugs into exchanges and supply-side platforms, including Google’s AdX and PubMatic. Continue Reading

8 minute read

10 upvotes

2 comments

Signup to comment
Sort by: Votes (high to low)